Daily Hair Care Campaign
“You Deserve Great Shampoo & Conditioner 🫧👯♀️”
For this campaign, we aimed to reach existing Sephora clients as well as those not currently shopping hair at Sephora. Our strategy highlighted the top three top hair concerns to help clients to easily find the right daily care duo for their needs.
The tone of the campaign needed to be straightforward yet trustworthy and relatable… after all, a great shampoo and conditioner combo is a game changer and everyone deserves it on a daily basis.
“You Deserve Great Shampoo & Conditioner”
During the initial phase of our campaign, I collaborated with the Senior AD on concepting and storyboarding. I sourced inspiration and pitched concepts for daily hair care routines that felt elevated yet native to social media, and were relatable, attainable, yet covetable.
Concept & Storyboarding
Since we all work remotely and only had one set of physical comps (aka products), I kept details of our assortment organized up to date, in order to keep us set up success later on with retouching and color grading (accurate product color and scale/ratio are so important!).
Assortment
Post shoot, I over-saw video editing and retouching, providing timestamp recommendations and updated storyboards to the video editors. Here’s an example of what that looked like.
Video 1 / volume / 30 second edit
Pre-shoot, I research and curated motion references for shower, application, activation, payoff which informed our storyboards and influenced our motion shoot.
shower setting
application
after
authentic camera angles
Daily Hair Care
Sephora
June 2024 / Campaign
USA, CAN
-
As the lead designer on this campaign, I built concept decks, photo briefs, sketches, storyboards, and designed core assets while guiding the work of agency partners and post production teams.
I collaborated closely with Creative, Editorial, Visual Merchandising, Content Production, and Marketing teams to develop and deliver prestige creative for a cohesive 360° client experience.
On set for video and photography shoot, as a liaison for the creative team.
Of note: These beautiful stills videos were captured in our LA studio, and used across multiple digital channels: site, email, and paid social.
-
Sephora Creative Team: Design, Editorial, CP, PM, C&C, Merch, Post-Production