Get Ready with Me: Video Series
“How to use Rodan + Fields new skincare regimens”
For this video series, I storyboarded, casted talent, coached, collaborated on script, directed talent on set (via zoom), concepted set design, established typography and design, and oversaw video edits.
My favorite part of this project was casting “real people” talent / folks who didn’t have much or any have professional on-camera experience. I had so much fun sifting through casting videos, coaching our selected talent, helping them find engaging and authentic ways to speak to their skin concerns and skincare daily routine.
The full length how-to videos, still up on Youtube :)
Get Ready with Me
Rodan + Fields
video series
2020-2021
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Conducted competitive research, created storyboards, designed aesthetics of video, cast talent, concepted set design, directed video shoot, oversaw editing, and developed typography.
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Rodan + Fields Creative Team:
Emily Mann (Art Director), Emily Zuckerman (Creative Director), Aliza Morris (Sr Designer), Delphine Sebe (Designer), Lucy Sweeney (Sr Art Director), Milos Gilic (Art Director), Emily McCarthy (Associate Director Copywriter), TK Williams (Copywriter), Joe Pioggia (Sr Director, Video + Photo), Sarah Lipoff (Sr Production Manager), Eric Scheib (Sr Retoucher - Photo), Dustin Vance (Video producer and editor), Virginia Andia-Bataille (Sr Project Manager), Amanda Ferenc (Sr Project Manager)External Creatives:
Josh Pestka (Cinematographer), Suzy Kim (Stylist)