Custom Mailers for Social Media Influencers
Collaborating with PR, our goal was to create four unique product regimen boxes (4-6 products each) that would excite and educate our clients via social media. Our strategy was to leverage social media influencers’ audiences in order to create buzz around our new skincare regimens. We also used this opportunity for product education.
This was such a fun project, it combined by love for package design, visual strategy and social media. It was rewarding to see so many influencers engage and excitedly share our boxes to their followers on Instagram and Facebook, and to experience the tangible boxes first hand.
Below are examples of the promoted content we received from social media influencers.
process
packaging design / mailer creation
step 1: brainstorm ideas + collaborate with print vendor to prototype boxes
step 2: design, develop copy, and mock-up
outside box
inside box - tray and drawer
inside box
insert (additional product education)
step 3: pre-press
step 4: proofing
infographics
designed to showcase the difference between regimen cream and lotion formula choices.
Influencer Mailers
Rodan + Fields
custom regimen boxes
2020-2021
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Brainstormed concept. Collaborated on Copy. Partnered with PR team on strategy. Oversaw development of box: prototyping and design.
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Rodan + Fields Creative Team:
Emily Mann (Art Director), Emily Zuckerman (Creative Director), Lichun Ho (Sr Packaging Designer), Delphine Sebe (Designer), Emily McCarthy (Associate Director Copywriter), TK Williams (Copywriter), Amanda Ferenc (Sr Project Manager)